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Strips Moving Up

Mar 14, 2005  •  Post A Comment

With the Presidents Day holiday helping to drive up viewing, three strips-King World’s “Dr. Phil” and Warner Bros.’ “The Ellen DeGeneres Show” and “Judge Mathis”-hit series highs for the week ended Feb. 27, the third full week of February sweeps.

“Dr. Phil,” now in its third season, was up 18 percent for the week to a 6.6 national household rating, according to Nielsen Media Research. That was a 16 percent increase from its ratings performance a year ago. On Thursday, Feb. 24, when the show featured the second half of a profile of a boy who had molested his sister, “Dr. Phil” scored a daily household rating of 7.6, the show’s highest day ever.

Sophomore strip “Ellen” scored a 2.6, up 16 percent for the week and 30 percent over last year. On Monday, Feb. 21, “Ellen,” which scored its best day ever with an appearance by Ray Romano, scored a daily household number of 3.0.

“Mathis,” currently in its sixth season, grew 12 percent from the previous week to hit a 2.9, a 16 percent increase over the same week last year. Monday was also “Mathis”‘ best day ever, hitting a 3.1.

The three top-rated syndicated shows for the week all showed weekly and yearly growth. King World’s “Wheel of Fortune” scored a 10.1, up 4 percent from the previous week and up 9 percent for the year. The No. 2 show for the week, King World’s “The Oprah Winfrey Show,” was also the top talk strip, growing 4 percent for the week to an 8.5, a 13 percent increase from last year. “Wheel’s” sister program “Jeopardy!” grew 5 percent for the week to hit an 8.4, a 9 percent improvement over last year.

“Mathis” wasn’t the only court show to have a good week. Paramount’s “Judge Judy” was up 2 percent for the week and flat for the year with a 5.4. Paramount’s “Judge Joe Brown” was also flat for the year at a 3.8 but grew 7 percent for the week. Twentieth’s “Divorce Court” grew 7 percent for the week to a 3.1, a 15 percent increase over last year. Sony’s “Judge Hatchett” and Twentieth’s “Texas Justice” both came in with a 2.1 for the week, with “Hatchett” up 5 percent for the week and down 5 percent for the year. “Justice” was flat for the week and down 5 percent for the year.

Among the rookies, Paramount’s “The Insider” led the pack with a 2.9, a 4 percent increase from last week. NBC Universal’s “The Jane Pauley Show” scored a 1.7, up 13 percent for the week. Buena Vista’s “The Tony Danza Show” grew 8 percent from the previous week to a 1.4, while Warner Bros.’ “The Larry Elder Show” was up 11 percent to a 1.0. Sony’s “Pat Croce: Moving In” grew 14 percent to a 0.8, while “Life & Style” was unchanged with a 0.6.

In talk, after “Oprah” and “Dr. Phil,” Buena Vista’s “Live With Regis & Kelly” came in with a 3.8, up 6 percent for the week and down 7 percent for the year. Paramount’s “Maury,” which tied its season high, grew 9 percent to a 3.5 week to week and grew 6 percent year to year. Paramount’s “The Montel Williams Show” grew 8 percent to a 2.7 for the week, equal to its year-ago performance.

The veteran newsmagazines did not fare as well. Paramount’s “Entertainment Tonight” grew 2 percent for the week to a 5.7, an 8 percent drop from last year. King World’s “Inside Edition” was flat for the week with a 3.7, a 3 percent drop from last year. NBC Universal’s “Access Hollywood” was down 4 percent for the week to a 2.6, dropping 19 percent year to year.

The top off-network strip was King World’s “Everybody Loves Raymond,” which was unchanged with a 7.3, a 23 percent increase over last year. Sony’s “Seinfeld” grew 2 percent for the week to a 6.3, down 6 percent for the year. Warner Bros.’ “Friends” was up 4 percent for the week to a 5.8, an 8 percent decrease from last year. Twentieth’s “King of the Hill” hit a new season high with a 3.5, a 13 percent increase over the previous week and up 3 percent for the year.

The top rookie off-net strip was “Malcolm in the Middle” with a 3.7, up 6 percent for the week, followed by Twentieth’s “Yes, Dear,” which was unchanged with a 2.0. Both NBC Universal’s “Fear Factor” (1.9) and Paramount’s “Girlfriends” (1.7) were up 6 percent for the week.