Study Says TV Is No. 1 Advertising Medium

Mar 22, 2005  •  Post A Comment

Despite the proliferation of new media technologies, television still reaches more adults than any other advertising medium. According to a study conducted by Roper Public Affairs & Media and sponsored by marketing company The MediaCenter, TV reaches 94 percent of all adults–a 1 percent improvement from when the study was conducted five years ago. Radio came in second, reaching 73 percent of adults, down from 76 percent when the study was last done. The Internet made significant gains, rising to 42 percent from 35 percent five years ago. Newspapers experienced slight declines, while magazines stayed the same.