Marking its first foray into music-related programming, Discovery Networks’ TLC has greenlighted a two-hour reality special, “Rock ‘n’ Roll Fantasy Camp,” a behind-the-scenes look at participants in the annual Los Angeles tutorial for aging rock enthusiasts.
The show is slated to air in October with an eye toward series development, depending on viewer interest.
“Rock ‘n’ Roll Fantasy Camp” follows campers over five days as they receive rock musician tips from The Who’s Roger Daltrey, guitarist Nils Lofgren, Poison’s Bret Michaels and others. The show, hosted by Evan Farmer (TLC’s “While You Were Out”), culminates in a battle of the bands at the House of Blues.
“One hundred people go through it, and they all have a great story of why they’re there,” said Michael Klein, TLC’s acting VP of production. “TLC is `Life Unscripted’ and this is all about personal stories and people pursuing their dreams.”
TLC is awaiting the April 4 arrival of Executive VP and General Manager David Abraham, who has managed Discovery’s nine United Kingdom channels since 2001.
Mr. Abraham is filling a spot vacated by Roger Marmet, who resigned in January amid a staff shakeup that included the firing of “Trading Spaces” host Paige Davis and two dozen layoffs in the marketing and media departments.
“Fantasy Camp” was developed under Mr. Marmet, who initiated a directive to expand the network beyond makeover reality shows before he left. “Trading Spaces” has led an overall ratings decline for the network during the past year. Mr. Klein said the brand-broadening mandate is expected to continue for the immediate future.
TLC’s in-house producer Matthew Gould will executive produce the series along with Brian Gadinsky, a former co-executive producer on “American Idol.” The deal was packaged by the William Morris Agency.