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ABC News Outlines New Multimedia Package

Apr 4, 2005  •  Post A Comment

ABC News is bundling into one digital suite all its multimedia offerings, from video-on-demand to its 24/7 channel ABC News Now, for delivery to cable, satellite, broadband and wireless platforms. The multimedia strategy is expected to debut in July.

ABC News President David Westin announced the initiative Monday at the NCTA National Show. He said ABC News Now, as the complete bundle will be known, is “the next generation” of news content services and will make the 24-hour cable channel model of convenience “somewhat outdated.”

The 10 ABC-owned-and-operated stations will be provided content and resources at launch. No agreement has been reached with the ABC affiliates body about the stake that the local stations might have in the venture.

The package will be built around the 24/7 digital channel, which had an extended telecast test run from summer 2004 through the Bush inauguration in January. Since January, ABC News Now has been available only via a variety of subscription services.

“We look forward to further collaboration with our affiliates … helping us to meet our goal to reach the ABC News consumer anywhere, on any device, 24 hours a day, seven days a week,” Mr. Westin said in the announcement.