Access Shows Survive NCAA Basketball

Apr 6, 2005  •  Post A Comment

Despite facing pre-emptions and competition from NCAA basketball, syndicated shows in prime access held their own the week ended march 27, while the majority of top-rated talk and court shows saw growth week to week as original episodes replaced repeats.

The top-rated newsmagazine, Paramount’s “Entertainment Tonight,” grew 2 percent from the previous week to a 4.5 national household rating, according to Nielsen Media Research. That was down 6 percent from the same week last year, but “ET” performed even with primary telecast pre-emptions in 24 of the top 25 markets for two days.

King World’s “Inside Edition” scored a 3.2 rating, down 3 percent for the week and down 9 percent year to year. “ET’s” rookie spinoff “The Insider” grew 9 percent for the week to a 2.5, despite losing four of its top five primary runs for two days. NBC Universal’s “Access Hollywood” was unchanged for the week with a 2.5, down 17 percent from last year, while Warner Bros.’ “Extra” was down 4 percent for the week and 19 percent for the year.

The two highest-rated shows for the week in syndication, King World’s “Wheel of Fortune” and “Jeopardy!” were unchanged from last year but saw slight week-to-week declines. “Wheel” was down 3 percent for the week to an 8.7, and “Jeopardy!” lost 4 percent to hit a 7.3.

The leading talker, King World’s “The Oprah Winfrey Show,” was up 8 percent for both the week and the year to a 6.6, while its spinoff “Dr. Phil” grew 10 percent for both the week and the year to a 5.3. The top court show, Paramount’s “Judge Judy,” grew 2 percent for the week to a 5.2, up 8 percent from last year. The No. 2 courtroom strip, Paramount’s “Judge Joe Brown,” was unchanged week to week with a 3.5, but up 3 percent for the year.