CBS Wins First Night of Sweeps in Adults 18 to 49

Apr 29, 2005  •  Post A Comment

CBS won the first night of May sweeps Thursday, April 28 in the adults 18 to 49 demographic with an 8.0, followed by NBC (6.1), ABC (2.0), UPN (1.9) and Fox and The WB (both 1.6), according to Nielsen Media Research. CBS also won the night in total viewers with an average of 22.5 million. Both nightly figures exclude the 8 p.m. hour, which featured a press conference by President Bush. CBS, NBC and Fox pre-empted only the 8 p.m. hour, while ABC ran press conference coverage until 10 p.m. The WB and UPN left their schedules intact.

CBS led the 9 p.m. hour with “Survivor: Palau,” which scored a 7.8 rating in adults 18 to 49 (21.2 million total viewers). NBC’s “The Apprentice” came in second in the hour with a 5.5 (12.4 million). Fox’s hour block of two episodes of “The Simple Life: Interns” at 9 p.m. scored a 1.6 (3.6 million).

In the 10 p.m. hour, CBS’s lead continued with the highest-rated show of the night, a reshuffled “CSI” (8.3 demo, 23.7 million total viewers). NBC’s “ER” trailed with a 6.6 (14.5 million), followed by ABC’s “Primetime Live” with a 2.0 (6.5 million).

The WB’s lineup of its “Blue Collar” comedy block and reality special “Mobile Home Disaster” not only tied Fox for the night with its 1.6, it scored a 78 percent improvement over its season-to-date average for a Thursday in adults 18 to 49.