Court TV Plans Stunt at National Show

Apr 1, 2005  •  Post A Comment

Court TV, still sore about A&E Network’s plan to launch the Crime and Investigation Network, is planning a “Sopranos”-themed stunt Monday at the National Cable & Telecommunications Association’s National Show in San Francisco.

Court TV, which bills itself as The Investigation Channel, will invite attendees to its booth Monday to meet a real family named Soprano, a move designed to tweak A&E, which in January bought the off-net rights to HBO’s “The Sopranos” for a record $2.5 million.

Noting that Court TV recently unveiled new taglines (Court TV News for daytime and Seriously Entertaining for prime time), an A&E spokesman said “Clearly Court TV is suffering from a brand identity problem.” The spokesman added that A&E is first on cable with crime and investigative shows and that the network runs the three top-rated shows in that genre. A Court TV spokesperson declined to comment.