‘Danza’ Clears Key Markets for Fall

Apr 18, 2005  •  Post A Comment

Buena Vista Television last week continued to bolster the station lineup for its rookie talk strip “The Tony Danza Show.” Among three big market deals the distributor has clinched for the show’s second season, “Danza” landed a home in Washington after failing to get clearance there in 2004-05.

Beginning in the fall, “Danza” will run in the nation’s capital on the Fox owned-and-operated station WTTG-TV. Buena Vista said in a statement “Danza” will run in a daytime clearance, but did not give a specific time.

In addition, the Fox owned-and-operated station in Boston, WFXT-TV, will air “Danza.” The talk strip will run at noon (ET) beginning in the fall. “Danza” currently runs at 1 a.m. on McGraw-Hill’s ABC affiliate WCVB-TV, Boston.

Buena Vista also confirmed a second-season renewal for “Danza” in Atlanta, where the show is scheduled to stay in its 10 a.m. time period on Meredith Broadcasting’s CBS affiliate WGCL-TV.

“Danza” is the only first-season talk strip picked up for fall 2005.

For the week ended April 3, “Danza” scored a 1.3 national household rating, according to Nielsen Media Research. Its 1.3 February sweeps average was up 8 percent over its debut week in September 2004. Buena Vista has said the strip suffers from a number of weak clearances, including overnight time slots on the ABC owned-and-operated stations in Los Angeles and Chicago.

That will change this fall, when “Danza” moves from ABC O&O WLS-TV in Chicago to the NBC O&O WMAQ-TV for fall 2005, taking over the station’s noon (CT) spot. Buena Vista has also cleared “Danza” for next season on Viacom’s duopoly in Los Angeles for a daytime run.