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Daytime Trends Down; Access Even or Higher

Apr 18, 2005  •  Post A Comment

A week after enduring major college basketball pre-emptions, syndicated strips in prime access mostly improved or were even for the week ended April 3, while a majority of daytime strips trended downward.

The two top shows in syndication, both access stalwarts, saw growth. King World’s “Wheel of Fortune” garnered a 9.3 national household rating, up 7 percent from the previous week and up 2 percent from a year ago, according to Nielsen Media Research. King World’s “Jeopardy!” grew 5 percent for the week and 1 percent for the year to a 7.7.

The No. 1 newsmagazine, Paramount’s “Entertainment Tonight,” grew 11 percent for the week to a 5.1, but was down 2 percent for the year. King World’s “Inside Edition” was up 9 percent for the week and flat for the year with a 3.5. Rookie “The Insider” was third in the genre with a 2.6, up 4 percent for the week, followed by NBC Universal’s “Access Hollywood” (2.5) and Warner Bros.’ “Extra” (2.2). Both were flat for the week.

Only two veteran daytime strips saw improvement: King World’s No. 1 talker “The Oprah Winfrey Show,” which grew 11 percent for the week and 20 percent for the year to a 7.3; and Buena Vista’s third-place talk strip “Live With Regis and Kelly,” which was up 6 percent for the week and even for the year with a 3.6.