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Don’t Count Us Out Keeps Pressure on Nielsen

Apr 11, 2005  •  Post A Comment

Don’t Count Us Out, the advocacy coalition formed a year ago to fight the rollout of Nielsen Media Research’s Local People Meter service, marked its first anniversary with the announcement Monday that it is taking out print and online advertising to whip up grass-roots pressure on federal officials and will be recruiting new members in Washington and Philadelphia, where LPMs are to take effect in June.

The ads are scheduled to begin appearing in trade, Capitol Hill, online and ethnic publications starting this week, according to Josh Lahey, who describes himself as campaign manager for Don’t Count Us Out, which gets funding and advice from News Corp.

Don’t Count Us Out’s messages continue to be that minority viewing, especially that of African-American and Hispanic audiences, is undercounted and that federal intervention and/or oversight of audience measurement is needed. The Federal Trade Commission recently declined to intervene in the process.