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First Run Syndie Strips See Declines, Off-Net Picks Up

Apr 27, 2005  •  Post A Comment

With viewership down since the advent of daylight-saving time, syndicated daytime strips saw mostly ratings declines for the week ended April 17, but the top three off-net sitcoms were up week to week.

Among veteran talk shows, only one strip was up from its performance the same week last year–Warner Bros.’ “The Ellen DeGeneres Show,” which was unchanged for the week with a 2.0 but up 11 percent from 2004.

All three of the top talk strips were either down or flat for the week and the year. Genre leader “The Oprah Winfrey Show” from King World was down 3 percent from the previous week to a 6.2, a 10 percent decline from last year. “Oprah” spinoff “Dr. Phil” was down 4 percent for both the week and the year to a 4.9. Buena Vista’s “Live With Regis and Kelly” was even for the year with a 3.4, but down 3 percent from the previous week.

The only rookie talk strip scheduled set to return next season, Buena Vista’s “The Tony Danza Show,” grew 9 percent from the previous week to a 1.2.

The top off-net strip, King World’s “Everybody Loves Raymond,” was up 7 percent for the week and 24 percent for the year to a 6.3. Sony’s “Seinfeld” was up 2 percent for the week and down 7 percent for the year to a 5.6. Warner Bros.’ “Friends” declined 9 percent for the year but was up 4 percent for the week to a 5.1.

All five of the veteran newsmagazines were down from their performance last year. Paramount’s “Entertainment Tonight” was down 10 percent from last year and unchanged from the previous week with a 4.7. King World’s “Inside Edition” was also flat for the week, but down 3 percent from 2004. NBC Universal’s “Access Hollywood” declined 17 percent from last year to a 2.4, which was flat from the previous week. Warner Bros.’ “Extra” grew 10 percent for the week to a 2.2, a 15 percent decline from last year. Warners’ “Celebrity Justice” was flat for the week with a 1.0, down 17 percent from the same week in 2004. The lone rookie newsmagazine, “ET” spinoff “The Insider,” was unchanged for the week with a 2.5.