Lifetime Presents Next Season’s Slate

Apr 14, 2005  •  Post A Comment

Neither Carole Black nor Betty Cohen were at Lifetime’s upfront presentation Thursday morning, but a standing-room-only crowd got a look at a full slate of new original programming, including the network’s first miniseries and limited series.

Lifetime Television Network Executive VP and General Manager Lynn Picard presided over the presentation, noting that advertisers “will be hearing from Betty in the weeks to come.” Ms. Cohen, the recently named successor to Ms. Black, the longtime Lifetime Entertainment Services CEO, officially starts April 26.

The network’s new programming was presented by Lifetime Entertainment Services executive VP and General Manager Rick Haskins, who has been leading the network’s programming efforts since last year and who hopes to keep the job permanently.

Mr. Haskins announced that Mira Sorvino and Donald Sutherland will star in a miniseries called “Human Trafficking.” Robert Halmi Sr. will executive produce the two-part series about international sex trafficking. “Human Trafficking” is schedule to premiere Oct. 3 and 4.

The network also plans a limited drama series, “Beach Girls,” which will debut in July. Based on the novel by Luanne Rice, the six-hour series looks at three teenage friends who are brought together 20 years later.

Also in development are Lifetime’s first original comedies in years. One is called “Tripping the Prom Queen,” a look at how “women will stop at nothing to get what they want,” Mr. Haskins said. Another is “Dirty,” a half-hour show looking at the people who run a cosmetics company. Carol Liefer writes about her life as a TV writer in “Thicker Than Water.”

Other shows in development include “The Harbinger,” “The Look,” “Scarlett,” “The Gumm Sisters,” “The Hunters,” “The Marriage Bed,” “Gravity” and a project about urban mothers.

Ms. Picard announced that Lifetime this summer will launch a broadband area on its Web site that will offer behind-the-scenes looks at its shows, games and original content, including the online comedy “Kiss + Tell.”

Also being launched is Lifetime Wireless for Women, which offers programming information, sweepstakes and ring tones for cellphones.