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NBC, Telemundo to Enhance Ratings Info

Apr 28, 2005  •  Post A Comment

NBC Universal on Thursday announced that the Peacock Network and Telemundo are planning to enhance the ratings they offer on-air to give viewers additional information about the programming.

Citing First Amendment concerns, NBC has long been the only major TV network that refused to include descriptors of content along with age-based classifications it has offered on the programming. But now the network is planning to include age-based information, such as TV-14, along with content descriptors, including V for violence, L for vulgar language, S for sexual content, D for suggestive dialogue and FV for fantasy violence.

In addition, NBC said ratings icons will appear at the beginning of shows and following commercial breaks. The network also vowed to enhance public service announcement campaigns to educate the public about ratings and v-chip use. “By enhancing the visibility of content ratings, and raising awareness of the v-chip, we believe parents have the tools they need to make informed decisions,” said Bob Wright, NBC Universal chairman and CEO.