The client members of a Nielsen Media Research steering committee designed to give clients a larger role in improving Nielsen’s service are expected to be in place and ready to meet by late May.
Nielsen has hired media research consultant Richard Zackon to grapple with the steering committee structure, the members’ roles and the process of choosing committee projects. Nielsen is investing some $2.5 million in the steering committee and its projects.
Nielsen President and CEO Susan Whiting sketched out in a communiqué to clients last month what Mr. Zackon, a former research director with the Cabletelevision Advertising Bureau and Court TV, has been assigned to do.
Earlier this year Ms. Whiting promised regular updates on significant initiatives that Nielsen announced in February. On other initiatives:
In other news, Nielsen announced that the Arizona Diamondbacks have signed a new one-year agreement for Nielsen Sports’ Sponsorship Scorecard, which provides ratings to both teams and advertisers.