Oxy Announced as Dew Action Sports Sponsorship

Apr 12, 2005  •  Post A Comment

Oxy Acne Solutions on Tuesday was announced as an associate sponsor of the Dew Action Sports Tour, the new pro-action sports outfit owned by NBC Universal and Clear Channel Entertainment. As an associate sponsor, Oxy will receive an integrated marketing package, including television ads, print promotion, event signage and branding, online assets, grassroots marketing elements and hospitality and inclusion in the Tour’s multimillion dollar marketing campaign. The tour also formed promotional relationships with Napster, Fox Sports Radio, TransWorld Media and Mad Magazine.