President Bush’s Press Conference Draws 32.7 Mil

Apr 29, 2005  •  Post A Comment

President Bush’s prime-time press conference attracted an average total of 32.7 million viewers on the eight channels that carried it live Thursday, according to data from Nielsen Media Research. CBS News’ coverage attracted the biggest audience, nearly 11.8 million. Among the cable networks, Fox News Channel dominated with 2.7 million viewers.

NBC News coverage averaged 6.9 million viewers for the press conference. ABC News attracted an average 5.8 million from 8 to 9:30 (because the network built analysis of the event into its schedule, while the others switched to their entertainment lineups as quickly as possible). Fox Broadcasting’s coverage of the speech attracted an average 4 million viewers. Data for CNBC’s report on the speech was not immediately available.

Fox News Channel’s cable audience was more than double its prime-time average of 1.1 million for the week ending April 22, and triple that of its nearest cable competitor. CNN’s Thursday audience (896,000 viewers) for the speech was up less dramatically from its prime-time average of 842,000 viewers the previous week. MSNBC averaged 569,000 viewers for the speech, a big pop compared with its prime-time average of 248,000 the week before.