20th Century Fox TV Launches Fox Mobile Entertainment

May 25, 2005  •  Post A Comment

20th Century Fox Television announced it is launching Fox Mobile Entertainment to further develop programming for cellular phones and other wireless technology. Lucy Hood, senior VP of content and marketing for 20th’s parent company News Corp., has been named president of the new unit. The announcement was made Wednesday by 20th Century Fox TV President Gary Newman.

The studio has already distributed four series and 100 “mobisodes,” one-minute episodes designed for transmission via cellphone, including “24: Conspiracy” and “Simple Life: Interns.” Fox Mobile Entertainment also manages the phone-in voting system used by “American Idol.”

Previously Ms. Hood was general manager of TV Guide’s Sneak Prevue Channel, senior VP of entertainment for the News Corp./iGuide Internet Group and VP of marketing/new ventures for FX.

Mitch Feinman, VP of Fox Mobile Entertainment, and Leighton Webb, VP of wireless licensing, will report to Ms. Hood as part of the new unit.