ABC has received upfront advertising commitments of about $2.7 billion, up 30 percent from last year, the network said Tuesday. With its sales nearly completed, ABC was able to get cost-per-thousand price increases in the 4 percent to 6 percent range. The total includes about $600 million in prime-time sports sales, including “Monday Night Football,” the NBA and the College Bowl Championship Series. ABC will also broadcast Super Bowl XL. “Clients responded very positively to our new prime-time schedule and the incredibly strong performance of our hit freshman series,” Mike Shaw, president of sales and marketing for the ABC Television Network, said in a statement. “And the good news doesn’t end at prime. We’re also seeing strength in our other dayparts such as news, daytime and early morning.”
ABC Upfront Ad Commitments Up 30 Percent
May 31, 2005 • Post A Comment