ABC Upfront Ad Commitments Up 30 Percent

May 31, 2005  •  Post A Comment

ABC has received upfront advertising commitments of about $2.7 billion, up 30 percent from last year, the network said Tuesday. With its sales nearly completed, ABC was able to get cost-per-thousand price increases in the 4 percent to 6 percent range. The total includes about $600 million in prime-time sports sales, including “Monday Night Football,” the NBA and the College Bowl Championship Series. ABC will also broadcast Super Bowl XL. “Clients responded very positively to our new prime-time schedule and the incredibly strong performance of our hit freshman series,” Mike Shaw, president of sales and marketing for the ABC Television Network, said in a statement. “And the good news doesn’t end at prime. We’re also seeing strength in our other dayparts such as news, daytime and early morning.”