Cheez-It Signs as Launch Partner for TV Guide Spot

May 9, 2005  •  Post A Comment

Gemstar-TV Guide International said Monday Cheez-It has signed on as launch partner for TV Guide Spot, a new on-demand network featuring originally produced entertainment programs to be launched later this quarter.

The integrated marketing program will incorporate the Cheez-It brand into programming. As part of the sponsorship, TV Guide Spot expects to include Cheez-It in hosted segments and branded trivia interstitials and there will be a Cheez-It rating system.