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Discovery, ESPN Reach 90 Million Subs

May 27, 2005  •  Post A Comment

Discovery Channel and ESPN are the first cable networks to cross the 90-million subscriber threshold, according to estimates by Nielsen Media Research for June 2005.

Discovery Channel, which launched in 1985, will have 90.1 million U.S. households; ESPN, which launched in 1977, did not provide an exact figure. Both channels touted the event as crossing a major milestone.

“In 1985, Discovery Channel launched in just 156,000 homes, with affiliate partners who believed in John Hendricks’ vision for a factual documentary channel,” said Bill Goodwyn, president of Discovery Channel’s affiliate sales and marketing. “Today, built on the early trust of our distributors and our continued focus on high-quality programming, we have created a network with brand affinity that spans the globe and continues to earn high marks among viewers and business partners alike.”