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NAB Unveils Text for DTV Transition Ad

May 20, 2005  •  Post A Comment

The National Association of Broadcasters on Friday released the copy for an advertisement the association plans to run in Capitol Hill newspapers next week urging lawmakers to proceed cautiously on a plan to force broadcasters to make the switch to digital TV.

“Don’t give over 20 million American homes a snow job,” reads the ad’s headline, which shows a man staring at a blank television screen. “Congress needs to make sure that the people across America who rely on the 73 million analog television sets not hooked up to cable or satellite aren’t given a snow job by electronics manufacturers,” the text of the ad reads.

The ad comes as Rep. Joe Barton, R-Texas, is said to be putting the finishing touches on a discussion draft of DTV legislation that is expected to be the subject of congressional hearings as early as next week.

While Rep. Barton has previously made clear that he would prefer to force broadcasters to make the switch on Dec. 31, 2006, industry scuttlebutt had it that the draft legislation might suggest postponing the transition deadline until Dec. 31, 2008.