Nielsen Acquires Dutch Ad Intelligence Firm BBC

May 31, 2005  •  Post A Comment

Nielsen Media Research International has acquired BBC De Media en Reclame Bank B.V. (BBC), an advertising intelligence company in the Netherlands. Financial details were not disclosed.

The announcement of the deal Tuesday described BBC as the market leader for advertising expenditure data in the Netherlands, where it monitors all media, from newspapers and magazines to television and direct mail.

“The addition of BBC further strengthens our ability to serve clients worldwide,” said Robert McCann, chairman and CEO of Nielsen Media Research International.