A pinstriped Martha Stewart showed off her “lucky” gold clogs-but not the electronic ankle bracelet she has worn since finishing her prison sentence and starting five months of so-called home confinement-and her sense of humor Monday as she and co-executive producer Mark Burnett previewed her new daytime show, “Martha,” which will debut Sept. 12 in syndication in more than 90 percent of the country.

“This is an approved event. It is business-related,” Ms. Stewart said, drawing a laugh from the crowd savoring the allusion to assorted brouhahas over the terms (and appeal) of Ms. Stewart’s probation

Ms. Stewart introduced new co-executive producer Rob Dauber (“The Rosie O’Donnell Show,” “The Restaurant”) and director Bob McKinnon (“Today,” “Good Morning America”) and other “Martha” staff members.

“It’s going to be a kick-ass show,” said Mr. Burnett, who did not tease the audience with any information about a planned Martha Stewart version of “The Apprentice.”

As for “Martha,” Mr. Dauber described the show, which will be shot before an audience in a studio in Manhattan’s Chelsea neighborhood, as one that will be live many days and feature celebrities every day in addition to “what we like to call real people.”

Guests left the lunch carrying bags of Martha Stewart Living Omnimedia publications.

“Television really drives the rest of the businesses,” Ms. Stewart said.