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Syndie Shows Hold Their Own in Week 2 of Sweeps

May 24, 2005  •  Post A Comment

For the second full week of May sweeps, most syndicated strips were even with their ratings performance from the previous week. A few strips were able to break that trend and achieve modest growth.

For the week ended May 15, only one syndicated newsmagazine strip grew week to week. Paramount’s “Entertainment Tonight” was up 2 percent for the week to a 5.1 national household rating, according to Nielsen Media Research.

“ET” was down 2 percent from last year but still had its best-performing week since March. The No. 2 newsmagazine, King World’s “Inside Edition,” was flat for the week with a 3.3 and down 6 percent for the year. “ET’s” rookie spinoff “The Insider,” which was pre-empted in a number of markets, including Los Angeles, for local “Survivor” specials, was down 7 percent for the week. NBC Universal’s “Access Hollywood” was down 7 percent for both the week and the year to a 2.5, while Warner Bros.’ “Extra” dropped 4 percent for the week and 12 percent for the year to a 2.2.

Three weekly talk strips saw week-to-week growth: Paramount’s “Dr. Phil,” which was up 4 percent for the week and down 3 percent for the year to a 5.7; NBC Universal’s “Maury,” which was up 3 percent for both the week and the year to a 3.0; and Paramount’s “Montel Williams,” which grew 4 percent for the week and dropped 4 percent for the year to a 2.4.

The leader of all talk strips was King World’s “The Oprah Winfrey Show,” which was even for the week with an 8.0 and up 8 percent for the year. The only talk strip to show better year-to-year growth was Warner Bros.’ “The Ellen DeGeneres Show,” which grew 11 percent for the year to a 2.1, a 5 percent decline for the week.

The top-rated show in syndication for the week was King World’s “Wheel of Fortune,” which was down 2 percent for the week and 1 percent for the year to an 8.1. Sister program “Jeopardy!” was down 1 percent for the week and up 4 percent for the year to a 7.1.