Brand New World, Believe Media Form Multiplatform Partnership

Jun 23, 2005  •  Post A Comment

New media agency Brand New World and live action production company Believe Media have formed an alliance to create multiplatform branded content across all new media platforms, including broadband, video-on-demand, wireless and in-store retail networks.

The pair will begin with a multipronged effort for Splenda sweetener starting later this summer. The partnership is noteworthy because branded content is one of the ways in which advertisers are seeking to reach consumers today. With this new initiative, Brand New World and Believe Media will produce for all media jointly to tell longer stories as an alternative to 30-second spots.