Coca-Cola to Sponsor Academy Awards Telecast

Jun 2, 2005  •  Post A Comment

Coca-Cola is returning as a sponsor of ABC’s Academy Awards telecast, the company said Thursday. After a seven-year absence, Coke brand, led by Diet Coke, will be the exclusive non-alcoholic beverage sponsor on the Oscars, with seven commercials airing during the awards show as part of the multiyear deal. “Our brands, especially Diet Coke, have been synonymous with entertainment and style for decades, so our association with the Academy Awards telecast makes perfect sense,” Katie Bayne, senior VP of Coca-Cola Brands at Coca-Cola North America, said in a statement.