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HD Tax Exempt?

Jun 6, 2005  •  Post A Comment

In the wake of last week’s story about NFL fans in revolt over DirecTV’s plan to charge an extra $99 to view Sunday Ticket games in high definition (TelevisionWeek, May 30), some subscribers said the satellite provider is calling a timeout.

DirecTV is now waiving the $99 “HD Tax” for longtime customers who threaten to cancel the package, sources said. Also, some customers said the company-which said the decision to hike the Sunday Ticket fees was its call-is passing the blame for the surcharge to the NFL, telling complaining customers the football league is requiring the $99 to cover the cost of the programming.

A DirecTV spokesperson confirmed some customers are being offered a waiver on a case-by-case basis, but said incidents of service representatives blaming their Sunday Ticket partner were isolated instances involving representatives who are misinformed.