McDonald’s, DIC in Licensing Deal

Jun 14, 2005  •  Post A Comment

DIC Entertainment has been named by McDonald’s Corp. as its worldwide licensing agent for active play toys, entertainment and apparel, the companies said Tuesday.

Under the agreement, DIC will develop programs and products for McDonald’s McKids brand, which is slated to roll out in 2005 and 2006. The McKids line includes bikes, skateboards, scooters, outdoor play equipment, videos and an entire line of clothing and accessories.

In Spring 2006, a new McKids video series will be launched in partnership with Warner Home Video to promote fitness and activity.