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Robina Tapped to Run Comcast-Sony Networks

Jun 30, 2005  •  Post A Comment

Comcast said Thursday it has named former TNN General Manager Diane Robina president of Comcast-Sony Networks, the joint venture created from last year’s Sony-MGM merger, in which Comcast participated.

Ms. Robina, who starts July 1, will be responsible for deciding the genres of the new networks as well as overseeing their start-up and operation. She reports to Jeff Shell, president of Comcast programming, as well as to the joint venture’s board.

Comcast-Sony Networks was created after a consortium of private-equity firms and Sony Pictures Entertainment acquired film studio Metro-Goldwyn-Mayer for $5 billion. Comcast contributed $300 million to the transaction in exchange for access to Sony’s and MGM’s film and television libraries, with which the cable giant plans to launch linear and video-on-demand channels.

Ms. Robina joins Comcast-Sony Networks after having served as executive VP of acquisitions strategies at MTV Networks. Before that she was executive VP and general manager of TNN and associate general manager of Nick At Nite and TV Land.