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Univision to Implement Local People Meter Service

Jun 8, 2005  •  Post A Comment

Univision, which went to court a year ago in an unsuccessful attempt to stop Nielsen Media Research’s rollout of the Local People Meter service, has signed a new comprehensive contract that includes LPM service in six major markets.

The new deal, announced Wednesday, covers 34 Univision and TeleFutura owned and operated local stations through the Nielsen Station Index and Nielsen Hispanic Station Index services, including Local People Meter service in New York, Chicago, Los Angeles San Francisco and Dallas as well as the service scheduled originally scheduled to launch June 2 in Philadelphia, now reset for June 30.