Fox Wins July Sweeps in Adults 18-49; CBS Wins Total Viewers

Jul 29, 2005  •  Post A Comment

Fox won the July sweeps in the adults 18 to 49 demographic, its third sweeps victory in the demo of the year and its first July win ever.

Fox scored a 2.2 rating in the adults 18 to 49 demographic from June 30 through July 27, according to Nielsen Media Research. CBS was second with a 2.1, followed by ABC and NBC (both 1.9), UPN (1.0) and The WB (0.8).

In total viewers CBS took the top spot with an average of 7.1 million for the July sweeps, followed by NBC (5.9 million), ABC (5.6 million), Fox (5.2 million), UPN (2.5 million) and The WB (1.8 million).

Compared with last July’s sweeps, all the networks were down for the year in the demo except for ABC, which was flat. In total viewers all the networks were down, except for ABC, which grew 5 percent from last year’s July sweeps (5.4 million versus 5.6 million).