MTV to Revisit Live 8

Jul 8, 2005  •  Post A Comment

MTV has announced a do-over on its Live 8 concert broadcast, after last weekend’s program drew scathing reviews and low ratings.

This Saturday, MTV and VH1 will collectively air 10 hours of commercial-free performances from the July 2 concerts to fight global poverty.

“Since last Saturday, our viewers have resoundingly told us online they want to see full performances from their favorite artists,” said Van Toffler, MTV Networks music group president. “As a result of viewer demand and thanks to the Live 8 organizers and performers, MTV and VH1 will air 10 consecutive hours from one of the most important musical events of our time.”

Last Saturday’s broadcast was criticized for frequently cutting away from key musical performances for commercials and VJ banter. The concert’s average audience was 2.2 million viewers.

On Saturday both networks will show performances by U2, Pink Floyd, Orchestra Baobab, Coldplay and Sir Paul McCartney. MTV will air Linkin Park, Jay Z, The Killers, Kanye West and Green Day, while VH1 will show Rob Thomas, Sting, Dave Matthews Band and Maroon 5.

On Friday night, MTV will also air a half-hour news special, “Live 8: Next Steps,” featuring news segments about the concerts and the G8 summit.