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News Corp. Creates Interactive Umbrella Division

Jul 15, 2005  •  Post A Comment

News Corp. announced Friday that it is putting all its interactive Internet assets under one umbrella with the creation of Fox Interactive Media. The president of Los Angeles-based FIM is Ross Levinsohn, who as senior VP and general manager of Fox Sports Interactive Media transformed Foxsports.com from a site attracting fewer than 800,000 unique visitors per month to a site that averages more than 10 million users per month and rivals ESPN.com.

Mr. Levinsohn will continue to oversee Foxsports.com, while adding Foxnews.com and Fox.com to his expanded stable of properties. He will report to News Corp. Chairman and CEO Rupert Murdoch.

Bert Solivan, who has been VP of news information and general manager of Foxnews.com, will join FIM as executive VP.

Also joining FIM are Ed McKenna as executive VP and chief financial officer and Mike Angus as executive VP and general counsel. Mr. McKenna was senior VP of finance at Fox Entertainment Group; Mr. Angus was senior VP of business and legal affairs at Fox Cable Networks Group.

News Corp. President and Chief Operating Officer Peter Chernin spoke briefly about the new division during a regularly scheduled Fox Networks Group video conference Friday.

News Corp. indicated that FIM is mandated to work with managers of the various units affected by the consolidation to ensure the preservation of each Web site’s “voice.”

“We’re launching this new unit after months of internal study and discussion among News Corp. senior management from all key divisions,” Mr. Murdoch said. “We believe the time is right for the launch of FIM and we’re committed to devoting the resources to make it one of the premier companies on the Web.”