Promax will hold its first conference in China, the organization said Tuesday. The Promax&BDA China Conference and Awards will be held in Sichuan in November as part of the Sichuan Television Festival. “We have long looked forward to welcoming promo-makers, branding executives and designers from the People’s Republic of China into the global promo and design community in a more meaningful way,” said Jim Chabin, president and CEO of Promax&BDA. “Increased interaction with and input from one of the biggest television markets in the world can only enhance our understanding and add layers to our collective experience and expertise.”