TV Guide to Slash Listings, Circulation Guarantees

Jul 26, 2005  •  Post A Comment

TV Guide announced Tuesday that it is slashing its listings and its circulation guarantees to advertisers, boosting the number of pages devoted to stories about stars and shows and expanding to a full-size, full-color format effective with the Oct. 17 issue.

Gemstar-TV Guide International, which provides guides and the technology to post them to numerous online and on-screen listings services, intends for the revamped TV Guide’s editorial content to be 75 percent stories and 25 percent listings.

The magazine will reduce its guaranteed circulation from 9 million to 3.2 million and will stop printing 140 localized editions. It also will cut its newsstand cover price from $2.49 to $1.99 and will give subscribers the chance to get the reformatted magazine for 25 cents per issue.

The magazine said the moves would result in layoffs, but declined to give numbers.

Gemstar CEO Rich Battista told the Associated Press that TV Guide has been losing money, but would not say how much. TV Guide also told the AP that it expects to incur losses of up to $110 million during its 2005 and 2006 fiscal years. That doesn’t include losses from its new celebrity-driven title, Inside TV.