Ad Spending Jumps on Spanish-Language TV

Aug 30, 2005  •  Post A Comment

Ad spending on Spanish-language TV jumped 15 percent in the first half of 2005, compared with a year ago, according to Nielsen Monitor-Plus.

The Spanish-language TV gain was the largest increase across the media sectors measured by Nielsen. Total ad spending in all media, including but not limited to TV, was up 5.7 percent in the first half. Cable TV showed a 13.1 percent increase; network TV was up 4.9 percent.

Spot TV in the top 100 markets was down 0.6 percent, though Nielsen said it showed a 3.1 percent gain in the second quarter. In markets smaller than the top 100, spending was up 3.5 percent.