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Daytime Strips, Weekend Hours Grow; Newsmags Stay Flat

Aug 23, 2005  •  Post A Comment

The top syndicated talk and courtroom strips saw ratings increases for the week ended Aug. 14, while entertainment newsmagazines were mostly flat or down. The top-rated weekend hours, however, grew significantly, with Paramount’s weekend edition of “Entertainment Tonight” leading the first-run pack.

“ET” weekend scored a 3.3 national household rating, according to Nielsen Media Research. That was up 7 percent over both its performance last week and last year.

MGM’s “Stargate: SG-1” was second among the first-run hours with a 1.9, a 19 percent increase for both the week and the year. But the best performer among the weekend hour shows was King World’s off-network rookie “CSI,” which hit a 4.9, a 20 percent increase over last week. Warner Bros.’ “The West Wing” scored a 1.6, a 14 percent increase from the previous week and down 6 percent from last year.

Among talk strips, King World’s “The Oprah Winfrey Show” grew 2 percent for the week to a 5.6, a 2 percent decline from last year. “Oprah” spinoff “Dr. Phil” also grew 2 percent for the week, but improved 5 percent over last year to a 4.2. Buena Vista’s “Live With Regis and Kelly” grew 6 percent for the week to a 3.5, even with last year.

The genre leader among court shows was once again Paramount’s “Judge Judy,” which grew 2 percent for the week and year to a 4.7. Paramount’s “Judge Joe Brown” was up 3 percent for the week to a 3.1, a 9 percent decrease from last year.

Despite being pre-empted for sports in a number of top markets Aug. 12, the entertainment newsmagazine strip “Entertainment Tonight” was even for the week with a 4.2, a 7 percent decrease from last year. King World’s “Inside Edition” was also flat for the week, scoring a 2.9 rating and dropping 12 percent from last year. Paramount’s “ET” spinoff “The Insider,” which also suffered from some pre-emptions, dropped 4 percent for the week to a 2.3. NBC Universal’s “Access Hollywood” was the lone entertainment magazine to improve over the previous week, growing 5 percent to a 2.2, even with its performance last year. Warner Bros.’ “Extra” was even for the week with a 2.1, a 9 percent decrease from last year.