Kevin Goldman, a longtime media reporter before he joined the corporate communications world, has been named CNBC’s public relations VP, effective Sept. 6.

He succeeds Amy Zelvin, who has been named NBC Universal Digital Media communications VP.

Mr. Goldman covered the media, especially TV, for Variety and Newsday and The Wall Street Journal, where he became an advertising columnist. He is the author of “Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire.”

Most recently he was VP of corporate communications for Bookspan.