It’s Official: Howard Stern Going VOD

Aug 3, 2005  •  Post A Comment

Howard Stern has signed a three-year deal with iN Demand Networks to distribute the television version of his Sirius Satellite Radio program, iN Demand announced Wednesday.

As reported July 25 in TelevisionWeek, Mr. Stern has been negotiating with several cable operators to take his show to a subscription video-on-demand format. TV Barn was first to report the deal was complete.

iN Demand said it will launch the show later this year. The deal also gives iN Demand rights to run televised versions of Mr. Stern’s remaining radio shows before the host switches to Sirius in January. “The Howard Stern Show” ended its run of original episodes on E! in June.

Sources estimated Mr. Stern’s television show will draw about 1 million subscribers. For Mr. Stern, SVOD, which represents an analogous distribution model to his subscription-based Sirius show, will allow an uncensored format.

“The production baton for Howard’s show has been passed from a traditional linear basic cable environment to iN Demand, where Howard’s viewers have more control over the content in their homes,” said Rob Jacobson, president and CEO of iN Demand Networks. “By providing Howard Stern’s show in a subscription VOD format, this content will be available to only those viewers that make an affirmative decision to view it, with the benefit of parental control tools from their television provider.”

iN Demand Networks is a content pay-per-view and VOD service jointly owned by Comcast, Cox, Time Warner and Advance/Newhouse.