‘Joyner’ Clears N.Y., L.A.

Aug 1, 2005  •  Post A Comment

“The Tom Joyner Show” has obtained key clearances in New York and Los Angeles beginning this fall, giving it a presence in nine of the top 10 markets and 38 of the top 40 markets.

“Joyner” will air on ABC owned-and-operated stations WABC-TV in New York and KABC-TV in Los Angeles.

The syndicated one-hour weekly variety series, which stars radio personality Tom Joyner, also announced its creative team. Ehrich Van Lowe will executive produce, Don Weiner will act as director/producer and Jeffrey Kopp will serve as supervising producer. “Joyner” will premiere the week of Sept. 26, with the show taping in August in Los Angeles.

With these additional stations, “Joyner” will reach 90 percent of African American households in the United States and all of the top 26 markets for African Americans. The show mostly will air in late-night on Saturdays on ABC, CBS, NBC and Fox stations and in prime time on Sundays on independent stations as well as on UPN and The WB affiliates.

Produced by Mr. Joyner’s Reach Media and distributed by Litton Entertainment, the show was previously cleared on the independent WCIU-TV in Chicago, Tribune-owned WB affiliate WPHL-TV in Philadelphia, Granite’s WB affiliate KBWB-TV in San Francisco and Viacom’s UPN station KTXA-TV in Dallas.

“KABC and WABC certainly add cachet to the lineup,” said Marty Raab, president of Reach Television Productions and the company’s senior VP of marketing.

Mr. Van Lowe has written for and co-produced NBC’s “The Cosby Show,” executive produced Fox’s “Roc” and helped develop Disney Channel’s “Even Stevens.” Mr. Werner was a director and producer for 16 seasons on the syndicated “It’s Showtime at the Apollo” and produced the pageant finale for Fox’s “The Swan.” Mr. Kopp was a supervising producer of CBS’ “The Cut” and worked on syndicated strips such as “The Howie Mandel Show” and “The Keenen Ivory Wayans Show” as well as the pilot for “The John Salley Show.”

The show has secured support from packaged-goods, restaurant and beverage and retail advertisers, but Mr. Raab declined to name specific clients. He described “Joyner’s” ad partners as “blue-chip advertisers TV stations will be very happy to have supporting the show.”