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Nielsen Reports Increase in U.S. TV Homes

Aug 25, 2005  •  Post A Comment

The number of TV homes in the United States has increased 0.5 percent in the past year to an estimated 110.2 million, according to Nielsen Media Research, which announced its 2005-06 season estimates Thursday.

The number of African American TV homes has increased 0.8 percent to nearly 13.3 million, which represents 12.1 percent of the U.S. TV universe, Nielsen reported.

The fast-growing segments of the population are Hispanic and Asian. The number of Hispanic TV homes grow 2.9 percent to 11.2 million, which represents 2.9 percent of the TV universe in this country. The number of Asian TV homes grew 3.2 percent to 4.22 million, or 3.8 percent of the U.S. TV universe.

The number of persons 2 or older has increased from 277.9 million in the 2004-2005 season to 280.5 million for 2005-06. The number of viewers aged 55-plus continues to rise as baby boomers age. According to Nielsen, the number of women 55 or older is up to 36.2 million (from 35.3 million in the 2004-05 season), while the number of 55-plus men is up to 29.7 million (from nearly 28.9 million).

An even larger group, children 2 to 11, has grown slightly from 39.6 million to nearly 40 million.

Population shifts have resulted in a number of Sunbelt cities moving up Nielsen’s list of 210 local markets. Houston has moved up one place to No. 10. Tampa-St. Petersburg moved up 1 spot to No. 12. Phoenix moves up one rung to No. 14. Las Vegas moves up three spots to No. 48.

Nielsen has posted a complete list of the markets on its Web site, www.nielsenmedia.com.