Gregorian Upped at Warner Bros.

Sep 22, 2005  •  Post A Comment

Warner Bros. marketing executive Lisa Gregorian has been named executive VP of worldwide marketing for the recently formed Warner Bros. Television Group, Bruce Rosenblum, president of Warner Bros. Television Group, announced Thursday.

In the newly created post, Ms. Gregorian will work with Warner Bros.’ internal television marketing teams to capitalize on available promotional and marketing opportunities available to all of Warner Bros.’ television properties, including network, first-run, cable and animated series. Her marketing team will support the marketing activities for series from Warner Bros. Television, Telepictures Productions and Warner Bros. Animation.

“Lisa is a wonderfully talented and forward-thinking executive,” Mr. Rosenblum said in a statement. “Over the years she has consistently and successfully raised the bar in marketing our television content to the worldwide television marketplace.”

Before her promotion Ms. Gregorian was senior VP of Warner Bros. Television Creative Services and before that was senior VP of marketing for Warner Bros. International Television Distribution. She was named a Studio Brand Builder by Promax in 2003.