MTV to Launch Hi-Def Music Channel MHD

Sep 13, 2005  •  Post A Comment

MTV Networks will launch MHD, a high-definition music channel that will feature content from MTV, VH1 and CMT, in January, the company said Tuesday. MHD “will be a totally immersive experience,” said Van Toffler, MTV Networks Music Group president, “a home base for music lovers of all stripes.” Jeffrey Yap, executive VP of MTV Networks Music and Logo Enterprise Group, said that music is one of the top categories consumers want in high definition. Watching the new channel will be like having “a concert in your living room, except the beer is free and there’s no lines for the bathroom.” Programming for the network will include such shows as MTV’s “Unplugged,” VH1’s “Storytellers” and CMT’s “Crossroads” and events including the MTV Video Music Awards and VH1’s “Big.” The network will also look to acquire concert video. MTV executives said the network already has some carriage agreements and some advertiser support but declined to identify those companies.