News Broadcasts See Ratings Bump

Sep 7, 2005  •  Post A Comment

The audiences for the broadcast networks’ flagship newscasts increased in the wake of Hurricane Katrina, according to data from Nielsen Media Research for the week of Aug. 29-Sept. 2, which showed “NBC Nightly News With Brian Williams” grew the most of the evening newscasts compared with the week before the powerful storm slammed the Gulf Coast.

“Nightly News” averaged 10.584 million total viewers, up 31 percent week to week. ABC’s “World News Tonight” averaged 9.472 million viewers, up 21 percent week to week. “CBS Evening News” averaged 7.699 million, up 20 percent.

“Nightly” also led among the key news demographic, viewers 25 to 54, with an average rating of 3.2. “World News Tonight” averaged a 3.0 rating and “Evening News” averaged a 2.0 rating in the demo.