Premiering ‘Martha’ Up Over 2004 Time Period

Sep 13, 2005  •  Post A Comment

NBC Universal’s high-profile syndicated talk strip “Martha” debuted Monday with a 40 percent improvement over its time period average from last year, while Warner Bros.’ debuting talker “The Tyra Banks Show” was down slightly in its metered market performance.

“Martha” scored an average 2.4 household rating in 51 metered markets for its debuting primary runs, according to Nielsen Media Research. That was up slightly from its lead-in average of 2.3, and up 41 percent over the year-ago time period average of 1.7.

In New York, on the NBC owned-and-operated WNBC-TV at 11 a.m. (ET), “Martha” was down 38 percent from its lead-in “The Ellen DeGeneres Show,” but improved 45 percent from the year-ago time period holder, “The Jane Pauley Show.”

“Tyra” scored an average 1.3 rating in 50 metered markets on Monday, dropping 24 percent from its lead in average of 1.7. “Tyra” was down 13 percent from its year-ago time period average.

Twentieth Television’s new courtroom show, “Judge Alex,” which premiered in 52 metered markets, scored an average 1.7 household rating, down 6 percent from its lead-in (1.8) but up 13 percent from its year-ago time period average (1.5).

Atlas Syndication’s “Eye for an Eye,” which expanded from a weekly half-hour last season to a strip this season, scored an average 0.6 household rating in 37 metered markets. “Eye” was down 14 percent from its average lead-in (0.7) and 25 percent from its year-ago time period average.