Spike Makes Marketing Partnership With Carat for ‘King of Vegas’

Sep 19, 2005  •  Post A Comment

Spike TV and media buying agency Carat Americas will partner to create integrated marketing opportunities for Schick, the first of which will be a new program, “King of Vegas,” the companies said Monday.

The 10-episode series will debut in early 2006 and focus on gamblers competing for a $1 million prize. Each program will include a segment called “The Schick Quattro Poker Face of the Night,” which discusses players who bluff.

G Group will produce the show, and G Group’s Brian Gadinsky will executive produce. Spike will offer an online sweepstakes, “Bluff Your Way to King of Vegas 2,” with a top prize of a trip to Las Vegas and a chance to try out for season two of the series.