Study: Viewers Want Family-Friendly Programs That Resonate

Sep 23, 2005  •  Post A Comment

The success of ABC’s “Desperate Housewives” is what makers of family friendly television should strive to emulate, Proctor & Gamble’s Lance McAlindon said during a presentation at the Family Friendly Programming Forum’s annual symposium Tuesday at the Four Seasons Hotel in Los Angeles.

“Our challenge is to create the ‘Desperate Housewives’ of family-friendly programming,” said Mr. McAlindon, who said a study he conducted found that viewers think available family-oriented television is not as good as other programming. “[Viewers] expect to see the same quality of production that they see on nonfamily-friendly programs: strong writing, great story lines, excellent actors and actresses.”

Mr. McAlindon’s research also found that the 800 viewers surveyed for the study think family television creates happy and memorable experiences that bring families closer together and that they want more family-friendly programming choices.

The presentation was part of the forum’s discussion of the state and future of family programming and included network executive panelists, advertising representatives and guest speaker George Lopez.