TVB Adopts ‘Subscription TV’ Designation

Sep 28, 2005  •  Post A Comment

The Television Bureau of Advertising announced Tuesday it will henceforth use “subscription TV” in describing the video formerly known as cable programming.

“The word ‘cable,’ when referring to programming, is a relic of an earlier era,” said TVB President Chris Rohrs. “There was a time when everyone who watched nonbroadcast programming watched via a cable MSO provider. Now subscribers to alternative delivery systems such as DBS make up almost one-quarter of American TV households that pay for television programming.”

In some individual markets, more than half of the television households get their nonbroadcast programming through an entity other than a cable multiple system operator, Mr. Rohrs said.