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‘Alex’ Tops, but Only ‘Tyra’ Grows

Oct 12, 2005  •  Post A Comment

Twentieth Television’s new courtroom show “Judge Alex” was the top new syndicated strip in households for the week ended Oct. 2, but in key women demos only Warner Bros.’ talk strip “The Tyra Banks Show” saw growth.

“Alex” scored a 2.2 national household rating in its third week in syndication, according to Nielsen Media Research. That was a 10 percent increase over its performance the previous week and a 5 percent increase over its premiere week rating.

NBC Universal’s “Martha” scored a 1.6 rating, down 6 percent from the previous week and a 20 percent decline from its premiere. Supermodel Tyra Banks’ “Tyra,” which added second runs in a number of markets, grew 15 percent from the previous week to a 1.5, a 36 percent jump from its debut week performance.

In female demos “Tyra” outperformed the other two new strips. In the women 18 to 34 demo “Tyra” was up 33 percent from premiere week to a 1.2, compared with “Martha’s” 43 percent drop (0.4) and “Alex’s” 13 percent decline (0.7).

In women 18 to 49, “Tyra” hit a 1.1 for the week, growing 38 percent from its debut, while “Martha” declined 22 percent to a 0.7 and “Alex” dropped 10 percent to a 0.9. Even in women 25 to 54, presumably a better demo for Martha Stewart, “Tyra” scored a 1.0, a 25 percent increase over its debut, compared with “Martha’s” 0.9, which was down 18 percent from its premiere week. “Alex” was down 9 percent from its premiere week to tie “Tyra” with a 1.0.

Among off-network comedy strips, both Buena Vista’s “My Wife and Kids” and Twentieth’s “The Bernie Mac Show” scored a 2.2 in their third week of syndication, with each show growing 5 percent from the previous week.

In their second week in syndication, Warner Bros.’ “Sex in the City” was even with a 2.0, while Debmar/Mercury’s “South Park” held steady for the week with a 1.4.

The top off-network weekly one-hour was the debuting “24” from Twentieth, which scored a 2.5. In its second week, Buena Vista’s “Alias” declined 8 percent to a 2.3, while the third week of Program Partners’ “Da Vinci’s Inquest” was up 12 percent over the previous week to hit a 1.9. In its second week, Warner Bros.’ “Smallville” was flat with a 1.7, while Sony’s “Stargate: Atlantis” was down 12 percent from its debut week to a 1.5. Paramount’s “Enterprise” grew 25 percent from its first week to a 1.5.