‘Judge Alex’ Tops Debuting Strips

Oct 3, 2005  •  Post A Comment

In a season with just a few premiering daytime syndicated offerings, Twentieth Television’s new courtroom strip “Judge Alex” was the top-debuting syndicated show in households for the week ended Sept. 18, eclipsing the premiere week numbers of both new talk strips, NBC Universal’s “Martha” and Telepictures’ “The Tyra Banks Show.”

Even with “Alex,” “Martha” and “Tyra” doing better than some recent high-profile syndicated failures, the syndicated class of 2005-06 does not appear to be changing the face of daytime TV, according to John Rash, senior VP and director of broadcast operations for Campbell Mithun.

“Overall, none of the programs are looking like a syndication smash or a seminal shift in how viewers react to the day part,” Mr. Rash said.

“Alex,” which features former police officer and Florida judge Alex Ferrer, scored a 2.1 national household rating, according to Nielsen Media Research. “Alex” scored a 1.1 in the women 25 to 54 demo, a 1.0 in women 18 to 49 and a 0.8 in women 18 to 34. The courtroom strip, which currently runs on 183 stations, covering 93 percent of the U.S., is double-run in many markets, often running back-to-back. “Alex’s” number puts the show in sixth place among courtroom strips, eclipsing the veteran court show, Sony’s “Judge Hatchett.”

With only one week of national ratings numbers in, there is nothing shocking in the performances of the debuting first-run strips, said Garnet Losak, VP and director of programming at Petry TV.

“I don’t think there are any surprises,” Ms. Losak said.

The Martha Stewart-hosted “Martha” scored a 2.0 household rating for its first week in syndication, with a 1.1 in women 25 to 54, a 0.9 in women 18 to 49 and a 0.7 in women 18 to 34. “Martha” airs on 226 stations, covering 97 percent of the country.

“Tyra” scored a 1.1 household rating for its first week on 194 stations, reaching 96 percent of the U.S. The supermodel-led talk strip scored a 0.8 in both women 18 to 49 and women 25 to 54. However, in women 18 to 34, the demo Telepictures is targeting, “Tyra” garnered a 0.9, the highest rating for any debuting talk strip in the that demo in two years.

Two premiering half-hour off-net sitcoms, Twentieth’s “The Bernie Mac Show” and Buena Vista’s “My Wife and Kids,” each scored a 2.0 national household rating. “Bernie” aired on 218 stations, covering 88 percent of the market, while “Wife” aired on 163 stations for 89 percent of the market.